Social Media Images for She's The First

Social Media Images for She's The First

She’s the First is a NYC-based non-profit that provides scholarships to girls in low-income countries with the goal of creating first-generation graduates. Many of the supported scholars are the first girls in their families to go to school. They are passionate, resourceful, determined, and inspiring.

One of the ways the organization fundraises is through their annual Tie-Dye Cupcake Bake-Off, which has raised over $150,000. She's the First had a need for images to share on Instagram and Facebook that would promote #BakeAChange on social media and encourage people to sign up.

Tammy Tibbetts, Founder: "Your social media graphics were such a hit during #BakeAChange season! The highest performing posts on our Facebook page in a long time. These are our dream come true!"

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This post performed better than 90% of other posts on the Facebook page:

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This year's fundraiser raised over $40,000, a huge increase from previous years.

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Live Painting for a Fundraiser

Live Painting for a Fundraiser

I painted a 3'x4' Giving Tree during Hartley House‘s gala to raise funds for this great nonprofit in my neighborhood. For every donation made to the Giving Tree, I painted another heart. Green, pink, and metallic gold hearts corresponded to different donation levels. Over the course of the night the generosity of many donors filled the tree, creating an inspiring final image.

Nicole Cicogna, Executive Director: “My expectations were exceeded and it looked simply beautiful. Your artistic vision and thoughtful design made it a spectacular show piece that night.”

 Me painting the first heart

Me painting the first heart

 Hartley House Executive Director Nicole Cicogna with a New York City representative

Hartley House Executive Director Nicole Cicogna with a New York City representative

 A donor making a contribution to the Giving Tree

A donor making a contribution to the Giving Tree

 Live painting as more donations are made

Live painting as more donations are made

 The finished Giving Tree

The finished Giving Tree

Identity & Marketing for "Tar Baby"

Identity & Marketing for "Tar Baby"

Tar Baby is an acclaimed play about race by Desiree Burch with Dan Kitrosser. It creates a carnival of games to explore and fight racism and invites audience participation. Does that sound crazy? Tar Baby is a unique experience. It’s hilarious and moving and shocking to me even after seeing it about a dozen times. It really creates a necessary dialogue about race.

Tar Baby Indiegogo Video, to which I contributed the text slides

For this powerful play’s international debut at the Edinburgh Fringe Festival, the promotional materials needed to evolve from the previous design (at the bottom of this page). At the Fringe the walls are saturated with posters, and people are handed flyers constantly. So the design needed to stand out boldly and make an impact instantly. The solution was a big title with illustrations and photography embedded inside.

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Poster, A3 size (approx. 12"x16")

The title is custom typography I built completely from scratch. I drew it by hand to fit that great diagonal slope, then rendered it digitally. I created racially charged illustrations using a contemporary vector style. Embedding the illustrations and the photography of Desiree Burch inside the title creates one focal point that unfolds the more you look at it. The venue info and showtimes were required to be in the hot pink banner across the bottom.

 

Flyer Front and Back, A5 size (approx. 6"x8")

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These were handed out with the prompt, “Help us beat the shit out of racism?”

 

After each performance, every audience member got their very own "Race Card" to play in future scenarios.

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Tar Baby won the most prestigious award the Fringe offers, “Fringe First.” Only 15 of the 4,000+ plays receive it. It was also Highly Commended for the Amnesty International Freedom of Expression Award. The recognition it’s garnered is thrilling and encouraging, because it is truly an inspired and necessary creation.

 Associate Producer Raffaela Vergata, Writer and Performer Desiree Burch, and Producer Jacob Platt in front of the  Tar Baby  venue, The Gilded Balloon.

Associate Producer Raffaela Vergata, Writer and Performer Desiree Burch, and Producer Jacob Platt in front of the Tar Baby venue, The Gilded Balloon.

Tar Baby on the cover of The Scotsman

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Amnesty International Freedom of Expression Award

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From Desiree Burch, creator and performer: “Thank you for being a consummate artist and making such great marketing materials for us. People are loving this.”


My previous design for Tar Baby's New York City run includes a 6"x6" promotional flyer and a 27"x55" backlit poster on the exterior wall of Union Square’s DR2 Theatre. Photography of Desiree Burch by Halston Bruce.

Flyer Front

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To stay updated on future runs of Tar Baby, follow the show on FacebookTwitter, or the Tar Baby website.

Product Website for AT&T

Product Website for AT&T

AT&T Insider needed a site to promote products and accessories for the 2015 summer season. The goal was to allow people to purchase in as few clicks or taps as possible. This site was up for a limited time and is currently not viewable. Its design is responsive, mobile-friendly, and features fun, animated GIFs as the hero images.

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Film Posters & Flyer for "TEST"

Film Posters & Flyer for "TEST"

TEST is an acclaimed independent short film with a tense, mysterious, and subtle feel. Director Jay Lifton asked me to create two film posters. The first design features props from the film. The second design shows the actors and creates a game or visual test for the viewer.

Jay Lifton: “Maya is great at executing your ideas, but even BETTER at watching your film and then coming up with a design that’s surprising but a perfect fit. She is great with revisions too, but basically nailed it right from the start.”

Watch TEST on Vimeo

 

Film Poster, 27"x40"

I staged a photo shoot and set up the props and lighting. To achieve the high resolution needed for this large print size, I stitched together multiple shots. Complete photo editing and retouching.

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Film Poster, 27"x40"

This design needed to show stills of the actors. Other than that it was open conceptually. My solution was to create a visual game for viewers challenging them to put together the film’s title. The tight diamond composition creates a claustrophobic, multi-faceted focal point that holds the eye and expresses the complexity and mood of the film.

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Flyer Front & Back, 5"x5"

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From NYC's Village East Cinema screening of TEST

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Actor Gus Renaud at the screening of TEST at LA Shorts Fest

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TEST on IMDB

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TEST was accepted into numerous film festivals and has earned many awards as well. You can find out about screenings on the TEST website or TEST Facebook.

Hartley House Website

Hartley House Website

Hartley House is a nonprofit organization serving Hell's Kitchen since 1897. They needed a new website that would be easy for people of all ages to use and that would work well on mobile devices. Hartley House's Creative Director, Amanda Lynch, needed to be able to maintain the site moving forward.

My solution was to create a new, responsive website using Squarespace. I met with Amanda during the process to teach her how to use the software. We built pages together. I worked with her to ensure that she could maintain and update the site herself.

Amanda Lynch, Creative Director: "The website is going GREAT! It is still easy and fun to use. We have only heard positive feedback regarding the website renovation!"

 

Desktop Homepage

 

Mobile Homepage

 

For more, visit the Hartley House site.

School Bus Infographics & Illustration

School Bus Infographics & Illustration

IC Bus, a leading school bus manufacturer, needed infographics, illustrations, and white papers to visualize key points on quality and service that set it apart from competitors. I learned a lot about school buses while making these!

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Flyer for "Double Take" Reading Series

Flyer for "Double Take" Reading Series

The "Double Take" Reading Series by Wide Eyed Productions presents theatrical adaptations around different themes each month. Audience members get to vote to select which of the plays will be produced. For the flyer to promote this series, I illustrated the theme of adaptation by turning the pages of a book into a paper house. The paper art was a fun process and I would love to do it again. I set the house against a tableau of tchotchkes that correspond to the monthly themes. I added a game component that invites the viewer to do a “Double Take” and find these things in the image! The result is imaginative, surprising, and highly engaging.

Kristin Skye Hoffmann, Wide Eyed Productions: "Maya is always my go-to graphic designer.  She is thoughtful, creative, a great listener and always professional.  She honors her deadlines, is clear about drawing realistic expectations concerning rates and product. She never fails to stay in communication as she works.  She is wonderful to work with and I think she spoiled me on hiring anyone else for my graphic design needs!"

Flyer Front

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Flyer Back

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Paper House Detail

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Identity & Marketing for "Dead Special Crabs"

Identity & Marketing for "Dead Special Crabs"

Promotional materials for a play, including a two-sided 5"x7" glossy flyer and an 11"x17" poster. Dead Special Crabs is a hilarious dark comedy by Dan Kitrosser that combines a buddy road trip, serial killer, poetry readings, coming out, and crabbing. I had a lot of fun creating an original illustration that captured the dark humor. Early versions had one bullet hole in the road sign, and director Kristin Skye Hoffmann had the best kind of feedback: “What I’d like to do is add a LOT more bullet holes” and “WHAT IF… you put a splatter of blood across the whole card?”

The team loved the final piece and gave me a signed poster.

Kristin Skye Hoffmann: "Maya is always my go-to graphic designer.  She is thoughtful, creative, a great listener and always professional.  She honors her deadlines, is clear about drawing realistic expectations concerning rates and product. She never fails to stay in communication as she works.  She is wonderful to work with and I think she spoiled me on hiring anyone else for my graphic design needs!"

Flyer Front

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Flyer Back

Signed Poster